The Best Licorice Ever is the best licorice ever, according to Klepper & Klepper. You might say that it’s no wonder Klepper & Klepper believe their licorice to be the best ever. After all, it is their licorice. Your own baby is always the most beautiful in the world. That’s just how it is. But… everyone actually agrees with Klepper & Klepper. Take this article from the Dutch national newspaper, De Telegraaf, where the independent jury proclaimed The Best Honey Licorice Ever as the best honey licorice in the Netherlands!
Since Valentine’s Day 1990, Klepper Sr. has a candy stall at the Alkmaar market. Over the years, he has come to know exactly what his customers (a wide cross-section of the Dutch population) like in licorice candy. In 2015, Klepper Sr. had been on the market for exactly 25 years. To celebrate, he decided to surprise his customers with an anniversary licorice and give it away for free. Klepper Sr. remembered a licorice he once sold that wasn’t quite right. It was too moist, but people still kept asking about it. Klepper & Klepper started working on that recipe. To make the licorice drier, they removed the gluten and gelatin. After a few weeks of experimenting, they were satisfied, and the anniversary licorice was born.
The anniversary licorice was so much to their liking that people kept asking about it, which got Klepper Jr. to thinking, ‘We should do more with this.’ Because the anniversary licorice was a) according to many, the tastiest licorice ever and b) didn’t contain gluten or gelatin, Klepper & Klepper decided to call it The Best Licorice Ever. Slowly but surely, The Best Sweet Licorice Ever became available throughout the Netherlands in the better specialist shops. More and more people discovered the sweet taste, appealing shape and delicious chewiness.
Two years later, Klepper & Klepper developed The Best Mildly Salty Licorice Ever, with real Celtic sea salt. In the words of Felix Wilbrink, a culinary journalist at De Telegraaf: ‘The licorice unfolds directly in your mouth; the taste is almost creamy. The licorice melts quickly, it isn’t too sticky, and the sweet and salt proportions are perfect. Soft yet firm. Just how licorice should taste.’ Another year later, The Best Honey Licorice Ever was created. It has real honey from The Biesbosch National Park. According to De Telegraaf, it’s the best tasting honey licorice in the Netherlands: ‘Soft, with a real honey taste, delicious!’ At the end of 2020, Klepper & Klepper developed The Best Bay Leaf Licorice Ever with drops of pure bay leaf oil.
We as Klepper & Klepper strive to make our licorice as sustainable as possible. We already do this by having a bio-compostable packaging. Furthermore, we do this by sourcing local products and supporting small businesses in the Netherlands to minimise our ecological footprint.