It’s Valentine’s Day 1990, Klepper Sr. ‘s very first day on the Alkmaar market stall. It’s raining and stormy. It’s raining cats and dogs, as they say. But still, people come to Klepper Sr.’s market stall to buy sweets, which makes an indelible impression on Klepper Sr.: ‘When people make so much effort to buy sweets, you should give them something in return. You should offer the best quality imaginable. Something they won’t find in the supermarket.’ He solemnly swears: ‘As long as I am on the market, I will offer my customers the best candy there is.’ Klepper Sr. doesn’t know it yet, but there at that moment, lay the seed for The Best Licorice Ever.