THE BEST LICORICE EVER. WITH LOVE, WITHOUT GLUTEN AND GELATIN
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THE BEST LICORICE EVER. WITH LOVE, WITHOUT GLUTEN AND GELATIN
Are you always on the lookout for a product that stands out from the rest, one that can make a difference? Then we have the perfect product for you: The Best Licorice Ever, from Klepper & Klepper. Don’t worry, it’s made with love, care and attention, just like all the other products in your assortment.
Are you always on the lookout for a product that stands out from the rest, one that can make a difference? Then we have the perfect product for you: The Best Licorice Ever, from Klepper & Klepper. Don’t worry, it’s made with love, care and attention, just like all the other products in your assortment.
The Best Licorice Ever has been taking the Dutch market by storm since 2015. In the quintessential land of licorice (a.k.a the Netherlands), among the huge variety of products dominated by The Big Four (Venco, Klene, Katja and Autodrop), The Best Licorice Ever stands out from the crowd.
Since the beginning of 2020, we have been branching out to the rest of the world. It’s going great, but we’ve only just gotten started!
The Best Licorice Ever is our own-recipe licorice candy made with superior ingredients. Because our licorice candies don’t contain gluten or gelatin, they are suitable for vegetarians. What’s more, the sweet, mildly salty and bay leaf varieties are vegan! (The honey variety contains REAL honey, so it isn’t vegan.) There are four flavours, all of which have undergone rigorous market research. By ‘market research,’ we mean literally that every licorice has been tested extensively at the local market in the Dutch town of Alkmaar, where Klepper & Klepper have a weekly stall.
The Best Licorice Ever has been taking the Dutch market by storm since 2015. In the quintessential land of licorice (a.k.a the Netherlands), among the huge variety of products dominated by The Big Four (Venco, Klene, Katja and Autodrop), The Best Licorice Ever stands out from the crowd.
Since the beginning of 2020, we have been branching out to the rest of the world. It’s going great, but we’ve only just gotten started!
The Best Licorice Ever is already available in the Netherlands, Canada, Sweden and Finland. Reactions in these countries have been extremely positive!
Don’t just take our word for it, here’s what the licorice fans in Sweden, Finland and Canada have to say about The Best Licorice Ever:
To celebrate Klepper Sr.’s 25th year running the Alkmaar market stall, he and his son (Klepper Jr.) decided to surprise their customers with the most delicious licorice ever and give it away for free. They were confident that they would delight their customers. After all, they certainly knew what their customers liked after selling candy for 25 years!
They went into the laboratory. After a few weeks of experimenting, Klepper & Klepper’s work was done and the yummiest licorice ever had been created. What’s more, their customers were in total agreement about its irresistibility; it really was the best tasting licorice they had ever tasted.
There was no gelatin in the recipe they had perfected, which meant no animal products either. The factory where Klepper & Klepper developed their licorice was also gluten-free. To Klepper & Klepper, it was clear: their licorice wasn’t just the most delicious ever; it was The Best Licorice Ever.
Klepper & Klepper thought it was high time for the whole country to get acquainted with The Best Licorice Ever. They also decided that their licorice was for real licorice fans only. That’s why you couldn’t buy it in the supermarket, just in specialist stores.
The news spread quickly. The Best Licorice Ever was a success, so much so that Klepper & Klepper decided to make a mildly salty variety. Of course, it was gluten- and gelatin-free, made with love and Celtic sea salt. (Here’s a little secret: the mildly salty variety has the most fans of all.) Next came The Best Honey Licorice Ever, which contains no less than 12% real Dutch honey. Finally, The Best Bay Leaf Licorice Ever, with pure bay leaf oil, joined the range.
If you decide to sell The Best Licorice Ever, Klepper & Klepper will make you seven guarantees. Here they are, put as plainly as possible:
Personal contact with Klepper & Klepper
We continue to innovate, and with every innovation, we guarantee that we live up to our name (The Best Licorice Ever).
You will have access to unlimited advice on how to promote the Best Licorice Ever.
You will have direct contact with the makers, Klepper & Klepper, who are available 24/7 (although calls at 4:30 am on a Wednesday are not our preference).
The ingredients of The Best Licorice Ever are of the best quality.
We will ensure that our product is and remains unique and distinctive.
Before introducing a new product, it will be rigorously tested on real people at the Alkmaar market in the Netherlands.
Personal contact with Klepper & Klepper
We continue to innovate, and with every innovation, we guarantee that we live up to our name (The Best Licorice Ever).
You will have access to unlimited advice on how to promote the Best Licorice Ever.
You will have direct contact with the makers, Klepper & Klepper, who are available 24/7 (although calls at 4:30 am on a Wednesday are not our preference).
The ingredients of The Best Licorice Ever are of the best quality.
We will ensure that our product is and remains unique and distinctive.
Before introducing a new product, it will be rigorously tested on real people at the Alkmaar market in the Netherlands.
In the Netherlands, Klepper & Klepper’s licorice candy is sold in the better specialist stores and supplied by several wholesalers. If you contact us, we will get you started selling The Best Licorice Ever quickly and easily.
Without exception, Dutch retailers and wholesalers are pleased to have included The Best Licorice ever in range. Let’s hear what they have to say:
The fact that The Best Licorice Ever is a success in the Netherlands doesn’t necessarily mean that it will succeed abroad. There is no country in the world where they love licorice more than the Netherlands. Why would The Best Licorice Ever become a success in countries where there is no licorice culture?
Good question. But we at Klepper & Klepper think we can change that. Why? Well, here’s why:
Many sweets are sold to supermarkets in large quantities at rock-bottom prices. They are produced at low cost so they can be sold cheaply in the supermarket. But today’s consumer expects more and is willing to pay more for a quality product with a good story.
When that product is also gluten-free and gelatin-free, it puts the icing on the cake.
Confectionery sales in the supermarket are falling worldwide. However, sales in the smaller channels are increasing. People eat fewer sweets, so the sweets they eat need to taste great! People want a product they can believe in and stand behind, like The Best Licorice Ever, for example.
So be a pioneer (people love pioneers):
Where do people buy their quality products these days?
You don’t have to make a big investment to start selling The Best Licorice Ever. You can dip your toe in first. Try out a few of the flavours initially to see how they sell. Once you gain confidence in the products appealing to your clients, you can expand to all four varieties.
We are looking for partners of choice in each country to join us on our adventure. We are convinced that The Best Licorice Ever has fans in every country. Together with our selected partners, we will find them!
As a Klepper & Klepper selected partner, we will assist and guide you to ensure an optimal start with The Best Licorice Ever. Do you want to know if your country is still available? Contact us directly.
